CONTENT · COMMUNITY · CONNECTION

A window into
my work.

They say you can only connect the dots looking back. This is an evolving archive of the ideas, companies and platforms I have built.

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ABOUT ME

Hello! I'm Adrienne C. McWilliams...

Adrienne C. McWilliams in Historic Overtown, Miami
ADRIENNE C. MCWILLIAMS

I’m a media strategist, entrepreneur and digital platform builder focused on one mission: helping people feel more connected to where they live.

I grew up in Tulsa, Oklahoma, and every summer I visited my grandmother in Philadelphia, Mississippi. She had a radio scanner in her kitchen, and I was always so fascinated by it. I could sit there listening to voices from different parts of town, hearing what was happening in places I couldn't see. Even as a kid, I was captivated by the idea that technology could give you a window into what’s happening in your neighborhood.

Looking back, it feels like the beginning of a thread that has run through my entire career.

I moved to Miami on a soccer scholarship and attended Florida International University. I started in local news at CBS-4 Miami and the Miami-Dade County Communications Department before launching my own content company at 25. I grew it to seven figures and spent 13 years producing and leading global video projects across 40+ countries and 8 languages for brands including Johnnie Walker, Guinness, Grey Goose, Royal Caribbean, Celebrity Cruises, Marriott and Shangri La Hotels.

Seeing the democratization of content production, the thought of “where is all this content going to live?” became the question I have agonized over for years. This question eventually led me from producing content to building curated distribution platforms.

I co-founded Travelspective, a video discovery platform distributed through Apple TV and hotel channels in Europe and Asia, and later launched BRIDGE Networks, a streaming network designed to help local businesses, nonprofits and community organizations reach their audiences.

Today, I work at the intersection of local networks, video, search, AI and community. My vision is to build a verified search and discovery platform that enables people to feel connected to community, wherever they are in the world.

After 20+ years in media and technology, I’m still chasing the same thing that fascinated me as a kid in my grandmother’s kitchen… how can technology help people know what’s happening around them and feel more connected to where they live?

01 / TIMELINE

My career
progression.

From producing local news to global branded content, and thinking about where all this content is going to live and how is it going to reach people. 

20002005201020152020NOW
DISTRIBUTION
SEARCH & DISCOVERY

CLICK A CHAPTER TO JUMP INTO THE WORK

01

2000–2007

Local
Media

Where it all began...

These early years established the foundation of my TV broadcast experience. Responsible for on-air programming, managing daily broadcasts, and launched Miami-Dade County's first on-demand video streaming platform.

  • Broadcast
  • Production
  • EDITING
CBS 4 WFOR Miami
Miami-Dade County

CBS-4 Miami · Miami-Dade County Communications

02

2007–2020

Global
Content

From Editor to Producer to Creative Director managing an agency.

Founded and led a branded content agency for 13 years, producing campaigns in 40+ counties in 8 languages for global brands. Scaled the company from 0 to 7 figures as a solo founder and hiring 100+ creatives and vendors around the world. 

  • CREATIVE AGENCY MANAGEMENT
  • GLOBAL PRODUCTION
  • STORYTELLING

TRIKAYA Creative Group reel

03

2017–2022

OTT Platforms

Evolved from content production to platform development.

Co-founded Travelspective, a video-first travel channel built around storytelling and discovering local culture. Utilized video to inspire, inform and activate a marketplace of experiences.

  • Travel Tech
  • Video
  • Product

TRAVELSPECTIVE: A WINDOW INTO THE WORLD

04

2017 → NOW

Local
Networks

Broadcasting with the locals, for the locals. 

Co-founded BRIDGE Networks as a rapid response to the pandemic, creating aa hyperlocal streaming platform to help nonprofits, foundations, and small businesses connect with residents. We envisioned BRIDGE Miami as the "Netflix of your city." Launched a working prototype across Apple TV, Firestick and Roku. Positioned BRIDGE Networks as a prototype for the future of local streaming. 

  • Platform
  • Product
  • LOCAL STREAMING

BRIDGE Networks product demo

THE FUTURE OF PUBLIC MEDIA

CONTENT

As someone who grew up watching PBS, listening to NPR and fondly loving the BBC, I can't imagine a future where all these entities no longer exist.  But what if content wasn't simply something communities consumed? What if they could participate in the information being distributed and the content that's produced? What if they had more ownership in the infrastructure that powers their neighborhoods and cities?  The question that still remains for me: how do we help people connect to what's happening around them?

05

2020 → NOW

Local Search & Discovery

Community-led local networks for the new information economy. 

Focused on building infrastructure for innovative local news and information delivery and discovery, where everyone has equitable access to information. 

  • LOCAL SIGNAL
  • DATA & INSIGHTS
  • Technology
  • AI SEARCH

AMP LOCAL: INSIGHT INTO THE VISION

06

2020 → NOW

Strategy
& Systems

Turning vision into operating systems.

Working alongside businesses, communities, organizations and institutions  who are building something worth preserving. From project mapping to delivery of the vision, we stay in the work with you. Providing branding, business strategy, and operational expertise grounded in 25+ years of entrepreneurship, media + technology and community service. 

  • Strategy
  • Systems
  • Implementation
  • Advisory
Tonbo Partners

Tonbo Partners

02 / PORTFOLIO

A window into
my work.

PLATFORMS

Travelspective OTT

VIDEO

Food Issues Series

Community

OVRTWN Corner

AMP Local Video MapOpen the live map ↗
PLATFORMS

AMP Local Video Map

VIDEO

Winescape Series

VIDEO

Travelspective Croatia Channel

COMMUNITY

State of Black Philanthropy Livestream

COMMUNITY

AMP Local Community Listening

COMMUNITY

Miami Ear to the Ground

COMMUNITY

Aire Ventures Truist Inspire Award Video

PLATFORMS

Opportunity Connect Digital Pathways

COMMUNITY

The Miami Foundation Racial Equity Anthology

VIDEO

Insight Series: Black Feather Mardi Gras Indians

VIDEO

See Inside Project: Stop Rhino Poaching

VIDEO

Locals Circle Series

03 / ARTICLES

Opportunities I see...

Articles on local networks, video platforms, community-led infrastructure, and the future of search.

04 / BEHIND THE VISION

A glimpse inside my head.

We all have that section in our notes where we have all the ideas we want to bring to life. I joke that one of my love languages is presentations. Here is a look at some of the concepts and data that keeps me wanting to build.

Scroll the carousel → click any slide to enlarge · 14 slides

05 / INTENTION

Here to serve.

It has been an absolute privilege to have captured all the stories and worked on all the projects I have over the years. We're at a very interesting inflection point in media and technology where we are just scratching the surface of video utility, AI and search. 

It's time to make bets on new ideas, leadership and innovation that cultivates local connection, increases civic engagement and supports local entrepreneurship. I'm ready to collaborate and join teams who are building the future.